While you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision client manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media won’t instantly stand out as a significant a part of the advertising toolkit. But, overlooking it may imply lacking important alternatives.
In at present’s advertising panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or appeal to new prospects on a funds, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” device for constructing model repute.
Crafting a social media technique, nevertheless, isn’t any easy process—it requires curating content material, scheduling posts, and analyzing channels. Consultants counsel posting wherever from as soon as per week to a number of instances every day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform obtainable solely to our Cisco companions. MV provides a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically printed to your accounts.
MV acts as your social strategist, managing publish quantity by auto-publishing or supplying you with the choice to approve and customise posts. You possibly can tailor your focus by deciding on particular subjects, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand technology in Cisco Advertising and marketing Velocity
Past constructing model repute, social media performs a important function in demand technology— actually, 54% of B2B entrepreneurs generate leads by social media platforms.³ It’s an important device in the course of the higher funnel levels, the place informative content material can increase purchaser consciousness and curiosity.
Visible storytelling has develop into particularly necessary, with short-form movies and pictures delivering the highest ROI for practically half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity might help companions take full benefit of those traits.
For instance, our AI-Prepared Knowledge Heart companion marketing campaign is designed to draw new prospects by Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, partaking social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards let you analyze efficiency information, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media generally is a important funding, usually starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Thankfully, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments—at no extra value.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities at present to remodel your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
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